World of Chig   

Live Ad

I'm watching Come Dine With Me on C4, ready to catch what is being billed as the first ever live ad on UK TV (due to fill three minutes of the first break). It should be interesting to see if the team of skydivers for Honda pull off what they're supposed to be doing.

However, I thought that in 'the olden days', lots of TV adverts were live, partly because it was too expensive to film them? Am I right?

AFTERWARDS: My word, that was impressive! Certainly as a feat of skydiving, or a piece of art anyway. I'm not sure how much it will encourage anyone to buy Honda, but still. I expect it will be on YouTube within seconds...

NEXT DAY: Here it is:

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