World of Chig   

4.10.02


“Oh, mon amour. Ooooooooooohhhhhhh…aaaaaaaaahhhhhh…ooooooooooohhhhhh”

#40= Je T’Aime…Moi Non Plus Jane Birkin and Serge Gainsbourg



[277] Writer: Serge Gainsbourg. Producer: Jack Baverstock
30 Jul 69 – 25 weeks on chart – #1 for one week; 11 Oct 69
(#31 on re-issue; 07 Dec 74, 9 weeks)


Quoi? Number forty already? What happened to #42 and #43? Well, there’s a three way tie for fortieth spot, so we’re about to have the messiest menage a trois you ever did see. Running the gamut from swinging sixties sauciness to new millennium moroseness, via the overly made-up seventies. Hold tight, it’s a scary ride! First up…

Now look, I’m sorry, but there’s only so much smut and moaning Gallic sexiness that a good, clean-living Catholic boy can take, and this record is far too much for these delicate ears. I do know a saucy couple who love it though, and both voted for it, so step forward Tag, partner of I’m Hip To You’s Elisabeth, (who has been known to sport the odd sixties bouffant herself on occasion), to explain the allure of our orgasmic first #40:

"Banned by the Pope, snickered at by schoolboys of all
ages, misguidedly filed under 'kitsch' by blinkered
ironists, yet this slice of Cross Channel
lasciviousness from an English coquette and an
existential French rascal deservedly became the
soundtrack to an untold number of trysts between nylon
sheets. Doubtless "Je t'aime"'s rise to number one
was down to its infamy with a nation of innuedo
lovers, and its adoption by the late sixties flower
children. Me, I love it for its sinuous bass and
haunting waves of Gothic organ. I love it for Jane's
obvious devotion to a man hiding his multitude of
insecurities behind cyncicism and leary insouciance, a
man who clearly couldn't believe his luck but was
determined not to show it. I love it because the
lyric is riddled with preposterous melodrama ("You
come and you go between my kidneys"), yet still laden
with erotic potential. I love it because when asked
whether the heavy breathing crescendo was something
more than studio acting, Serge merely shrugged, "If it
had been real, it would have been a long-player".
Ultimately, I love it because it represents my idea of
true romance, and I never could resist that."


Thanks Tag.

This record’s original label, Fontana, was initially pumped full of effort and enthusiasm, pushing their seven inch all the way up to position number two. But then their ardour cooled in a moral panic, and they withdrew prematurely, leaving the Major Minor label to step in and finish the job, assisting Jane and Serge to reach their ’69 climax. Monsieur Gainsbourg thereby became the first Frenchman to have a UK #1, which must have really pissed off Sacha Distel and Johnny Hallyday. This switch of labels meant that in the week before it made #1, the single was a ‘new’ entry at #3 on Major Minor, while the Fontana version slumped from #2 to #16, as supplies dried up.

With Jane and Serge’s version of ‘Je T’Aime…’ banned by the BBC, the tune charted in September (#18) under the name ‘Love At First Sight’ by a group calling themselves Sounds Nice. How frightfully twee. Apart from the 1974 reissue, neither Jane nor Serge have ever troubled the UK charts again, making this tune one of the greatest one hit wonders of all time. And it was used in ITV1’s Fat Friends only last night.

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